I'm Luca Mercuri — a Milan-born, Amsterdam-based creative director and designer working at the intersection of graphic design, immersive experiences, and digital storytelling.

I believe that design is not just how things look, but how they make people feel. Whether I'm crafting a campaign, an app, a brand identity or an exhibition space, my work aims to transform passive audiences into active participants.

My creative path has led me to collaborate with global brands such as Ferrari, Samsung, Airbnb, and Eataly, where I’ve developed concepts that merge art direction, strategy, and visual innovation. I move fluidly between disciplines—UX/UI design, motion graphics, spatial design, editorial work, and branded content—always guided by storytelling and emotion.

I design spaces you can walk through, interfaces you can touch, and visuals you remember.
And I like to keep things simple, sharp, and human.

Currently available for freelance projects, collaborations, and commissions.